First Look: 2014 Toyota Tundra

First Look: 2014 Toyota Tundra

Image: 2014 Toyota Tundra

At the unveiling of the redesigned 2014 Toyota Tundra, group vice president and general manager Bill Fay began his remarks by highlighting the full-size truck market’s shift toward crew-cab (4-door) models and premium equipment offerings.┬áThis is why the biggest Tundra news is not just the styling, inside and out, but the addition of two top-tier trim levels. Last year’s Limited trim will be joined by two higher grades: Platinum for the urban, pickup enthusiast and the 1794 Edition, a leather-swaddled, ranch-themed trim level aimed at Ford’s F-150 King Ranch line of lux-o-trucks.

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