Toyota struggles to reignite youth-minded Scion brand

Toyota struggles to reignite youth-minded Scion brand

Image: Scion IQ

Ten years after Toyota Motor Corp. launched its youth-oriented Scion marque, the brand is struggling.

Only one Scion product is doing well this year, the new FR-S sports car, and it is actually a rebadged Subaru. Without it, Scion sales would be down sharply.

But that is not the only sign of trouble.

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