Legendary chronograph-maker Tag Heuer has worked up a new promotion using clips of Steve McQueen’s Fiendish flick, Le Mans. The premise is a duel between the bad ass of all bad asses McQueen in his Gulf-liveried Porsche 917 and F1 golden-boy Lewis Hamilton in his McLaren-Mercedes rig. There’s some cleverly-worked scenes with both drivers chatting [...]

Ah, more open-wheeled, street-legal glory! This little gem came out of the Geneva Motor Show. Sketched up by the same cat who penned the Ferrari Enzo and Masseratti Quattroporte (Ken Okuyama), the car is intended to be a reiteration of the Lotus 340R. Powered by a the same Toyota four-banger that rockets the Elise to [...]

Motorsport inspired, and a favorite of the Formula One racers not sponsored by Tag Heuer, Bernard Richards Manufacture (BRM) watches are handmade limited edition pieces. Our current favorite, the V14-44 is manufactured with titanium and a superfine 18/8 stainless-steel featuring, lugs applied to the case, extra light hands, race numbers applied on the dial, sapphire [...]

Inspired by the legendary Carrera Panamericana road race, vintage cool and clean classic lines identify this uncharacteristically sportingly elegant watch from Tag Heuer. While there’s definitely a few models that we would wear from the brand—Steve McQueen’s classic Monaco being one–sometimes the designers get overly fussy. But this is an exception and its almost Panerai [...]

We love watches over here almost as much as we love cars, so expect to be seeing a bunch more—at least watches with a car connection. Inspired by the Mercedes SLR, Tag Heuer will release the SLR Chronograph in October. Features stopwatch accurate to 1/100th of a second and a 47mm—that’s big—case in stainless steel [...]

TAG Heuer, renowned for le crème time pieces and as a sponsor for F1 champ, Kimi Raikkonen, is dabbling in functional eyewear. The company’s Night Vision specs are designed to thwart pesky near-sightedness in low light situations by contrasting dark colors like green and blue. The lenses have a high light transmission rate thanks to [...]

Do you wear your sunglasses at night? If so, you really shouldn’t.  That song wasn’t supposed to be taken literally.  Unless of course you’re wearing the new “Night Vision” glasses developed by the engineers at Tag Heuer.  The lenses on these specs are designed to improve low-light visibility during times like twilight or sunrise.  If [...]

TAG Heuer has created an SLR edition time piece with a design that is inspired directly by Mercedes’ super car.  Now you can tell your friends that you rock a half million dollar sports car on your wrist!  ‘Cause that’s how you roll. And if you have to ask you can’t afford it!